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Chicago, you’ve been incredible to Minutes + Hours. The Chicago watch community continues to amaze us. Your passion, knowledge, and support create something truly unique. To our brand partners and every watch enthusiast who showed up and showed out: thank you. We’re already counting down the days until we return next April. Until then, keep sharing the love for timepieces that bring us all together. We were honored to receive coverage throughout the weekend from WGN News, WGN Morning News, and FOX News—we’re beyond grateful to you all!
With gratitude,
The Minutes and Hours Team
Amazing watch shows since 2019.
The first LAmicroLUX event was held on April 6-7, 2019. Hundreds of people gathered to celebrate independent and micro-brand luxury watches. microLUX Chicago was held in Chicago on October 18-19, 2019. Over 600 people had the opportunity to see over 35 boutique brands and met the founders, designers and owners of the companies. MicroLUX 2020 was virtual due to the pandemic. The online event lasted three days and thousands watched it live. Since then, the event has had hundreds of thousands of views and links driving traffic to it. LAmicroLUX returned in November of 2021 and welcomed over 1,500 attendees at the Grand Central Market.
We returned to Chicago in April of 2022 and had more brands and guests than ever. We even added cocktails throughout the event provided by VIN 312 and FINO Tequila. Our first-ever MicroLUX Austin was held in November of 2022 at the Ao5 gallery and was attended by over 1,600 guests. In 2023 and 2024 , we had shows in both Chicago and Austin. We're looking forward to seeing again in 2025 in Chicago, Los Angeles and Austin.