About

Our first watch show was in Los Angeles, April, 2019. Hundreds of people came together to celebrate independent and micro brand luxury watches. 24 boutique brands showcased and sold their watches, including some models that made their debut at LAmicroLUX. The event was attended by watch enthusiasts, industry insiders and brand ambassadors. 

Since then, we've hosted events in LA, Chicago and Austin. We showcased hundreds of brands and welcomed thousands of guests. During the pandemic, we even held a virtual event that thousands of people watched live on YouTube, and now have a unique place for you to find your favorite watches. 

Our video reviews offer a multi-dimensional perspective on a watch, helping you make a more informed decision by providing visual and auditory information, showcasing the watch's features and design, and offering insights from both experts and fellow watch enthusiasts. They are a valuable resource for anyone considering a watch purchase.